Westpac's Banana Smoothie WTF - In All Its Glorious Insanity

Westpac's Banana Smoothie ad left 'whiskas' feline nauseous ©

You've just launched an expensive PR campaign to differentiate your bank as the one that's going to re-connect with its customers, through revamped local branches and an expanded roster of personal bank managers. On the other hand, "funding costs" mean you feel no choice but to nearly double the Reserve Bank's latest rate rise, leading to a barrage of public outrage and media criticism. How do you counter it all?

With this almost unbelievably tone-deaf, patronising, disingenuous nugget of idiocy, which somehow tries to convince borrowers that the increased mortgages on their family homes are really no worse than the occasional rise in the cost of smoothies. To paraphrase "8MM" (a film about snuff movies): "there are some things that, once you see them, you can never un-see them.